
Welcome to the pages of Comparative Psychology at Heinrich-Heine-University Düsseldorf
This research group is interested in studying the economics of behavior in humans and animals.
What is Neuroeconomics?
Economics
is, in a nutshell, the sum of all actions that are aimed at meeting the human
demands and needs. This especially implies decisions concerning the retrieval,
consumption and division of goods. In most of the cases, the economic
principles at hand are based upon abstract, mathematically founded behavioural
models. These models dictate normative decision making, assuming that
individuals strive persistently for a maximization of their own utility or the
benefit of a group of individuals they belong to.In the
wake of neuropsychology and imaging techniques in particular, many of these
economic principles have been examined in human and animal research setups.
This interdisciplinary endeavour created another branch of research:
neuroeconomics, which focuses on decision making in individuals facing economic
scenarios. For the first time it was possible to explore the brain for neural
correlates of the individual processes which finally lead to decision making,
such as risk calculation, or the subjective valuation of behavioural
alternatives.Soon
this branch of research detected inconsistencies between the neurological
findings on the one hand and the generally accepted vintage economical
presumptions on the other. An example at hand are decisions involving
intertemporal choices. With economics stating that an individual acts as a
‘homo oeconomicus‘ and is therefore capable of managing available resources in
terms of present and prospective needs, neurological experiments demonstrated a
strong tendency in individuals towards current consumption, the so-called
‘present bias‘. This phenomenon also applies for the evasion of punishments or
aversive events. Everyone is familiar with the discomforting situation of the
upcoming appointment at the dentist and the preference to shift this event into
the distant future, even if a higher amount of pain is about to be involved in
this decision. Another
example for an inconsistency is instability of preferences. Economists propose
that an individual axiomatically needs solid preferences in order to act
rationally. If one prefers option A over option B and option B is again
preferred over option C, the economical principle concludes that option A is
automatically preferred over option C in every possible situation. However,
neuroeconomical experiments proved this assumption wrong. Many
of the actual mental mechanisms underlying economic choice are implicitly
anchored in our human nature. However, not only humans behave that way, but
many of the behavioral violations of economic principles can be found in animal
behavior, too, suggesting that there are evolutionary roots to the way we make
decisions. For instance, rats develop „altruistic“-like behavioural patterns,
birds resemble humans in intertemporal decision-making and assessment of risks,
monkeys demonstrate the same fallacies in their stability of preferences. This
leads to the idea that the development of economic principles must have taken
place at an early level in the course of evolution and served as functions that
benefitted the survival of species. Concluding, animals which had developed
these economic principles were at an evolutionary advantage which facilitated
survival for their offspring and themselves. This consideration brought forth
the branch of comparative psychology. Hence,
comparative psychology tries to translate the findings in animal neuroeconomic
studies to human behaviour. By these means we attempt to explore why we humans
make decisions, be they good or bad, the way we do.
Letzte Änderung: 15.04.2012, 17:47

